Communications Expert Tapped to Lead INSTANDA's Content Team

Posted on 22nd February 2024

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Communications Expert Tapped to Lead INSTANDA's Content Team

Posted on 22nd February 2024

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NEW YORK, Feb. 22, 2023INSTANDA, the global provider of no-code insurance platform technology, today announced Emma Plummer to serve as the organization’s first in-house global content manager.

“The addition of Emma to our marketing and communications team will help us amplify our message on how INSTANDA is moving the insurance forward by streamlining operations and distribution while enhancing the customer experience,” said Tim Hardcastle, CEO and co-founder of INSTANDA. “As a passionate communicator with insurance, public relations, marketing and recruitment experience, we look forward to bringing Emma’s unique talents and communications expertise to bear on shaping the narrative of INSTANDA and helping us communicate the value we bring to an industry facing so much change.”

Working directly with Helen Williams, INSTANDA’s head of marketing, Plummer will be responsible for developing INSTANDA’s overall content strategy and generating engaging, topical and insightful content for insurers, agents, and brokers worldwide.

She most recently was the principal of On Point Content, a copywriting and content consultancy that included INSTANDA among its clients. Over the course of more than 20 years, Plummer has employed her writing talents working with organizations that include international recruitment firm Sanctuary Personnel, Suffolk Police, Crafted Media, Royal London Insurance and others. That experience led her to craft content for industries that include insurance, healthcare, lifestyle, legal and professional services, as well as automation in both B2B and B2C capacities.

“INSTANDA is at the forefront of insurance innovation and I am grateful for the opportunity to join this powerhouse team of industry specialists and forward-thinking tech experts,” Plummer said. “I look forward to working alongside my colleagues to share stories and raise INSTANDA’s profile related to the game-changing work our team is doing to streamline the insurance process through no-code technology.”

Plummer earned her bachelor’s degree in history and sociology from the University of Reading. She is a resident of Colchester in the UK.


INSTANDA offers a complete digital platform for innovative insurers, including more than 80 carriers, MGAs and brokers in Europe, North America, UK, Japan, Latin America, Africa, the Middle East and Australia. Named one of the world’s Top 50 InsurTechs for 2023 by CB Insights, INSTANDA is the insurance industry’s first no-code core insurance platform that allows innovative insurers to digitize their entire business as well as break into new markets with quick-to-market new products while simultaneously overcoming the drawbacks of legacy IT systems and driving digital transformation. For more information, please visit and follow us @instandaF2X on Twitter and INSTANDA on LinkedIn.   

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