The Nordic insurance market is known globally for its high level of digitalisation. Yet, even in this advanced landscape, insurers and Managing General Agents (MGAs) often face a common hurdle: complex systems and processes that stifle innovation.
In a recent meeting in Copenhagen, Susanne Møllegaard, CEO of Process Factory, and Jonathan Rusby, INSTANDA’s Director of P&C (EMEA), explored their new collaboration—a partnership designed to unite global SaaS capability with deep local expertise.
The Strategic Fit: Global Tech, Local Roots
The partnership grew out of a shared focus on the Nordic market, where Process Factory is well known for its strong track record and local insurance expertise.
Jonathan highlighted the trust Process Factory has earned in the region over the past decade, emphasising its “unwavering focus on insurance and strong reputation as a reliable local partner for the Danish and Nordic markets."
"It was clear that we have a good strategic fit strategically," Susanne explained. "INSTANDA is highly focused on providing an innovative policy system, while we bring the expertise in local integrations and implementation."
This creates a powerful duality. INSTANDA brings a flexible, no-code policy administration platform that enables rapid product configuration and global innovation. Process Factory provides the critical "Nordic country layer"—the specialised knowledge, integrations, and compliance frameworks required to operate effectively in Denmark, Sweden, Norway, and Finland.
Overcoming Complexity
Why is this collaboration necessary now? Because despite the region's digital maturity, many Nordic insurers still run on legacy, monolithic architectures. These systems make it difficult to launch new products at speed, rapidly adapt to regulatory changes, or experiment with new business models.
Jonathan explained, “As existing digital systems get more complex, they actually slow insurers down and make change difficult.”
The partnership between INSTANDA and Process Factory solves this problem. By combining INSTANDA’s flexible platform with Process Factory’s Connector Plus, insurers can avoid complicated custom integrations and move faster with new products and updates, which, Jonathan added, “Are crucial differentiators, especially in softening markets.”
The Importance of a Country Layer
At the heart of Process Factory’s offering is Connector Plus. Susanne describes it as a foundation that "increases flexibility by reducing complexity for insurers."
Connector Plus isn’t just an API; it is a country layer that provides pre-built, flexible business processes with governance-by-design — connecting insurers to critical third parties.
“Crucially,” Susanne explains, “It includes a Nordic country layer, and together with our local market specialists, we ensure compliance with local market requirements while giving insurers the freedom to change and adapt over time.”
"If you do not have an integration and good processes, then it's a lot of manual labour for insurers," she adds. By handling these local requirements through a standardised country layer, Process Factory frees up the insurer to focus on what matters: the customer journey and product innovation.
The Integrated Power of INSTANDA
On the other side of the equation is INSTANDA’s no-code policy administration system. It enables insurers to configure and manage products with exceptional agility while dramatically reducing the complexity, cost, time, and risk of innovation.
INSTANDA is entirely product-agnostic, enabling insurers to design and launch any type of insurance product with speed and flexibility. When plugged into Process Factory’s local infrastructure, that engine suddenly has "local navigation," allowing global technology to work seamlessly within Nordic regulations.
Unlocking Innovation for Insurers and MGAs
The collaboration opens numerous opportunities for growth in the region. The Nordic market is currently seeing a rise in MGAs and a trend toward carriers collaborating more closely with MGAs to develop innovative market solutions.
This collaboration is tailor-made for this shift. An MGA can adopt INSTANDA for greater speed and flexibility while using Process Factory to ensure they are compliant from day one.
The combined solution also supports:
- Accelerated Time-to-Market: Launching new products without waiting for system updates.
- Scalability Across Borders: Using the same component-based architecture to expand from Denmark into Sweden or Norway, leveraging the country layer to handle local nuances.
- Exit Strategies & Data Ownership: Addressing growing concerns about vendor lock-in by using flexible, best-of-breed ecosystems rather than monolithic suites.
A Shared Vision for the Future
As the conversation in Copenhagen wrapped up, the focus turned to the future. What does success look like over the next 12 months?
Both concluded that real success is about demonstrable impact.
"Success for us means seeing the collaboration deliver real value in the market," Susanne emphasised. "Concretely, that would be one to two successful customer implementations where we help insurers or MGAs launch new products faster and with less risk than before."
Jonathan agreed, adding, “True success means enabling insurers to innovate freely, knowing they have a partner with a deep understanding of the local market and the adaptability to support global ambitions.”
Ready to accelerate your innovation journey?
Contact INSTANDA today to discover how our partnership with Process Factory can help you bring new products to market—faster, smarter, and grounded firmly in local reality.
