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Customer service in insurance – a fresh perspective

Customer service in insurance – a fresh perspective

Posted on 16th February 2021

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Innovation in P&C insurance is vital to industry survival. For that innovation to happen, we need to be prepared to think – and do – things a little differently. There is an insurance revolution on the horizon – one that will help P&C insurers to embrace digital technologies for unparalleled speed, creativity, personalization and customer service. Those willing to take that first bold step, and consider a fresh perspective, will stand to reap the rewards.

So, how can insurers harness innovation and use new technology to better serve customers? Let’s find out.

Customer first

2021 heralds a new era for insurers – one focused on nurturing better relationships with customers. In this new era, insurers should prioritize customer service as a competitive advantage. Insurers need to ask themselves how their customer service aligns with their current use of technology. The ability to embrace technology effectively for a frictionless, quick and accessible user interface will make or break the success of P&C insurers in the coming years.

Customizable experience

In a rapidly changing digital landscape, consumers want access to products instantly. Insurance is no different. No waiting in queues (virtual or telephone) and no convoluted, prolonged information gathering for receiving a quote. Customers want answers in minutes, not hours, days or weeks. The problem that insurers face is traditional policy administration systems and underwriting processes can cause restrictions to customizing products quickly. Time and money is often wasted building products that will be outdated by the time of launch. To combat this, software-as-a-service (SaaS) solutions enable carriers and MGAs to innovate at speed. Innovation in the underwriting revolutionizes process, and enables insurers to work smarter, not harder. This way you can alter the product on SaaS based platforms until it matches customer expectations.

The future of insurance

Customers want reassurance and excellent user experience. The insurers who are revolutionizing the P&C industry are seeing customer service from a fresh perspective. We challenge you to think differently about insuring and seek the best possible experience for your customers. With the thousands of configurations for digital transformation available with INSTANDA, you’ll find the best solution for serving your customers. Join the many insurers and MGAs who are using technology to better cater to its customers. Visit our Insurance Solutions webpage to learn more about our innovative technology. Find us on Twitter and LinkedIn to stay up to date on our latest blog posts and news.


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