How we began

INSTANDA’s beginning is much like many other technology breakthrough – born from a frustration of how legacy systems were holding back insurance productivity. Its founders knew there had to be a better way.

With a shared ambition and years of hands-on CIO-level experience of working with major insurance businesses and insurance software providers, they set about to transform the protracted insurance product roadmap. To prove that it didn’t have to be this way.

INSTANDA was founded
First client implementation
Named Top 50 InsurTech
100 Employees
North American Branch
Series A Funding: $19.5 Mil
21 new clients
Most Innovative UK InsurTech Brand Winners
Our team

Our team

INSTANDA’s senior leadership team has a deep level of expertise in insurance and technology services, with over 300 years of combined industry experience among them. They guide a team of 120+ highly-talented professionals globally.

With INSTANDA’s expertise, carriers and MGAs can rest assured that our platform is built to adapt to the ever-changing needs of the insurance industry. All because we know insurance.

INSTANDA is quite simply, an insurance platform built for insurers, by insurers.

What we stand for


We are on a mission to digitise the insurance industry. We are solving challenges for all insurance providers, enabling them to offer unrivalled customer experience at low cost.


In 10 years we want every major/progressive insurer in the world to use INSTANDA so they can better serve and protect people and assets around the world.



We strive to be a client’s competitive advantage. Thinking like their customers and teams enables us to critically evaluate everything we do to help our clients be more successful.

Client Mindset

Act with

Honest, transparent and fair - we are committed to doing what is right NOT what is easy. We are trusted to deliver on our promises no matter what.

Act with integrity


Dedicated to delivering excellence we hold ourselves accountable for outcomes, good and bad. We don’t pass the buck or shy away from the tough conversations. We have the tenacity and drive to keep moving forward.

Everyday Excellence


Curious, courageous and collaborative. Driven by our desire to be the best we constantly push ourselves to evolve and improve, driving innovation and having fun whilst we do it.

Passionate people

Fuelled by Diversity & Inclusion

Different views are advantages, combining our different backgrounds, experiences, and expertise makes us savvier problem solvers and drives better results.

Fuelled by Diversity & Inclusion


Today, INSTANDA is a dynamic team of diverse, experienced practitioners and subject matter experts working closely with our partners, and direct with insurers, brokers and MGAs to create new and exciting opportunities for business growth.

International offices

North America

North America

UK & Europe

UK & Europe (HQ)

Asia Pacific

Asia Pacific



Meet the team

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F2X GROUP LIMITED is registered in England and Wales, no. 05236974. Head Quarters: 70 Gracechurch Street, London, EC3V 0HR

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