Our Story

INSTANDA’s beginning is much like many other technology breakthrough – born from a frustration of how legacy systems were holding back insurance productivity. Its founders knew there had to be a better way.

With a shared ambition and years of hands-on CIO-level experience of working with major insurance businesses and insurance software providers, they set about to transform the protracted insurance product roadmap. To prove that it didn’t have to be this way.


“Mass customisation and low distribution costs are two of the biggest technology opportunities in the insurance market today and yet, for many, they’re two of the biggest challenges. INSTANDA meets the challenge head on.”

INSTANDA CEO and Co-founder Tim Hardcastle

In place of the slow, inflexible, expensive and inhibitive insurance product roadmap now stands INSTANDA; a solution that’s rapidly deployable, agile, low cost, innovative and self-configurable.

Quite simply, INSTANDA is

Insurance. Technology. Decoded

With the freedom to innovate more quickly, across multiple territories and currencies, INSTANDA’s UK and global clients range from the world’s largest insurance providers to new insurance ventures.

The future of insurance has arrived

clients > £1bn+ GWP
countries products distributed
products created
sites live

100+ employees

Today, INSTANDA is a dynamic team of diverse, experienced practitioners and subject matter experts working closely with our partners, and direct with insurers, brokers and MGAs to create new and exciting opportunities for business growth.

Our developers and designers work alongside senior consultants to deliver large-scale technical projects for major insurance providers. This ensures we continue to add real value to our clients’ businesses, confirming our position as a leading insurance software provider.

We’re a growing global business with over 100 employees and counting. So, if you’re interested in joining the INSTANDA team and want to become an industry disruptor too, there may be an opportunity for you.

International offices

Insurance professionals throughout the world have adopted INSTANDA as they venture into new markets and streamline their existing product offering. And we have offices all over the world too. So, wherever you are and whatever time zone you might be in, there’ll always be someone to help you.

Did you know?

We’re proud of lots of things here at INSTANDA, but two real turning-tide moments in our journey so far really stand out for us.

Microsot Accelerator

INSTANDA is a lifetime member of the Microsoft Accelerator’s global Alumni Program, having graduated from the Accelerator’s 5th Cohort in London.

Plug and Play

INSTANDA were selected by the world’s biggest start-up accelerator Plug and Play Tech Center for their InsurTech program in early 2017. We were one of 175 companies chosen from 8,500 start-ups to match their nine industry-specific programmes.

Award winning

We don’t like to shout about our successes, but sometimes it feels wrong not to.

  • Fintech Global Insurtech 100
  • CB Insights Fintech 250 companies to watch
  • Shortlisted: Insurance Times: Best use of Technology 2019
  • INSTANDA selected for Oxbow Partners InsurTech Impact 25
  • Winner: Insurance Insider’s InsurTech Honours
  • Winner: Excellence in InsurTech

Get the latest insights from INSTANDA

Insurtech Trends for 2022 - Part 2

Insurtech Trends for 2022 - Part 2

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The World Insurtech Report 2021: Key Takeaways

The World Insurtech Report 2021: Key Takeaways

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The Power of Hyper-Personalised Insurance

The Power of Hyper-Personalised Insurance

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F2X GROUP LIMITED is registered in England and Wales, no. 05236974, registered office: 9/10 The Crescent, Wisbech, Cambs, PE13 1EH