INSTANDA enters the Middle Eastern marketplace

Posted on 21st September 2021

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INSTANDA enters the Middle Eastern marketplace

Posted on 21st September 2021

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  • INSTANDA expands global footprint by working with new client, NewTechMe
  • First product distributed in the Middle East
  • Announcement signals INSTANDA’s understanding of NewTechMe’s vision to drive digital transformation in UAE

INSTANDA, the leading customer and policy management platform for the insurance industry, has successfully started working with new client and partner in UAE, NewTechMe.

NewTechMe is an insurance broker established through strategic partnership between The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, and carefully chosen insurance industry veterans. As well as building various affinity schemes, for example motor insurance with Khaleej Times and Contractor’s Plant and Equipment insurance with a high-growth startup, they are also focused on developing tailored health insurance, using AI, ML and Data Science to plug a specific gap in the insurance marketplace in UAE.

By carrying out training on their platform, INSTANDA has enabled NewTechMe to create their own digital insurance products, to be distributed to UAE customers either directly or via other affinity channels. Technological solutions provided by INSTANDA will allow NewTechMe to build a digital arm to bring to market new and existing products at speed.

The partnership is a first for INSTANDA in the Middle East and will aim to serve as a launch pad for other partnerships in the region. It is also a demonstration of INSTANDA’s continued global expansion, following the announcement of the partnership with Standard Bank South Africa last year.

Tim Hardcastle, CEO & Founder of INSTANDA, comments: “We are excited to be entering the insurance marketplace in the Middle East and to be partnering with an insurer insurance intermediary not only committed to their own digital innovation but also in the UAE insurance space.

“They needed a partner who understood their ambitions to offer innovative products to customers in this region and INSTANDA’s unique solutions and increasing global footprint was a perfect fit. We believe that our offering will add value to NewTechMe and help deliver their digital goals.”

Vaibhav Kashyap, Director, Strategy and Innovation of NewTechMe: “The idea for a new digital offering has come about due to a very strong need to rejuvenate and innovate within the insurance space, particularly in the UAE insurance marketplace, where there is a race to embrace technology and catch up with more developed markets.

“We also see that COVID has had a huge impact on the region, especially in terms of ways of working. Our health product is hoping to tap into the newfound acceptance for remote working, monitoring, digital healthcare for example and to improve customer experience and insurer outcomes. INSTANDA quickly grasped this and our vision for a digital arm that can bring to market new and existing products at speed. We are certain that their platform will enable to us move quickly, speed up market progress and achieve what we set out to do.”


INSTANDA works with the leading carriers, MGAs and brokers in UK, Europe, North America, LATAM, Africa, Middle East and Australia. INSTANDA is the Insurance Industry’s first no-code business platform and allows insurers to break into new markets as well as overcome the drawbacks of legacy IT systems and embrace the benefits of digital transformation.  

Converting the lethargic back office to an agile middle and front office with low upfront costs. Using INSTANDA, organisations can now think and act at the same speed, where rates, questions, documents, customer journeys can be amended in minutes and new products can be launched in days and weeks via the INSTANDA no code interface. ROI is delivered in months via dramatically reduced product manufacturing, underwriting and distribution costs with unrivalled customer experience.

Visit for more information and follow us @instandaF2X on Twitter and INSTANDA on LinkedIn. 

About NewTechMe:

NewTechME is an insurance broker established through a strategic partnership between The Private Office of Sheikh Saeed Bin Ahmed Al Maktoum, and carefully chosen insurance industry veterans. They provide specialist (Re)insurance broking services underpinned by unique technology solutions. Areas of expertise include: Casualty Lines & Financial Lines, Employee Benefits, Marine and Property sectors. NewTech Insurance Brokers bring together over a 100 years of experience within the traditional insurance broking space, spread across 3 continents.

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