Meet Mark Stroop - Sales Executive for North America


Posted on 31st August 2021

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Meet Mark Stroop - Sales Executive for North America

Posted on 31st August 2021

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Meet Mark Stroop, Sales Consultant for INSTANDA in North America. He first joined as a contractor in 2020 and recently became a full-time employee in 2021.

Read on to find out what surprised Mark about working at INSTANDA, his favorite part of the job, and his words of advice to anyone thinking about joining the INSTANDA team.

Mark, could you tell us about your role?

I’m a sales executive for INSTANDA, which means I work with insurers that may benefits from the innovative INSTANDA platform. They range from carriers, MGA’s and agencies who are looking to implement a new product or further automate existing products and older processes. I enjoy helping them discover a modern solution that positively impacts their bottom line.

What did you do, prior to joining INSTANDA?

I have spent most of my career selling insurance software, primarily on the sales side of the insurance buying journey. I worked in a variety of industries like real estate, barcode software, and energy software, so I’ve seen a lot. It’s been fun because I’ve worked for entrepreneurial companies that have built themselves from the ground-up. I enjoy contributing to that process and positioning to “run with the big dogs” even if you may not be one yet.

What attracted you to this role?

My friend and prior colleague, Rob Zuzula. It caught my attention he joined INSTANDA at a very early stage of the US expansion. After doing my own research, I decided that INSTANDA would be a good fit and here we are!

What is one thing that surprised you about working at INSTANDA?

I’ve learned so much working for a UK based company, while being part of the expanding North American team. It brings a different layer and perspective…one I’ve enjoyed participating in.

What’s the best part of your job?

The thing I love is having a great product and helping somebody purchase our software to help benefit their company. That’s the best part about being in sales! I get to engage with all these different people and help them improve their processes with the INSTANDA platform.

Not only that, but I also love working with my teammates. We’ve got a great group of people at INSTANDA!

Finally, what would you say to a new employee joining INSTANDA?

Jump in with both feet and take the initiative to learn about the platform. Bring your skills and expertise to the table; we’re a growing company and constantly learning from one another. If you are so inclined, be vocal and share your thoughts and ideas…it could make a difference!

And now it’s time to wrap up this segment of “Meet the Team.” Stay tuned for more interviews with INSTANDA employees.

If you want to learn more about the platform that Mark loves to talk about, then drop us a line! We’d love to hear from you!



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