Alex Hammick | Digital Fineprint COO | “Understanding when and how the customers want to interact”

Watch Alex Hammick, COO at Digital Fineprint, talks about his experience, and how turning social media data into insurance data, linking a social media identity to an insurance identity, using social media data analytics to help improve customer targeting, conversion, sales, cross-sell and retention, at the INSTANDA IN Brief: Customer Shaping the Future of Insurance in November 2017.