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Ko de Ruyter | Cass Business School | "We are looking at the future of customer experience"

Ko de Ruyter | Cass Business School | "We are looking at the future of customer experience"

Posted on 3rd January 2018

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Watch Ko de Ruyter, Professor at Cass Business School, talks about what good customer experience looks like and how to deliver engaging user experience through augmented reality (AR) in the insurance industry, at the INSTANDA IN Brief: Customer Shaping the Future of Insurance in November 2017.

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